Different things. One simple idea.
Make It About Them brings together artwork, personalised gifts and commercial creativity with one guiding principle: the finished piece should feel relevant to the person it's made for.
Personal means personal.
For families, that might mean a child's name and favourite things woven into a birthday adventure, or a message created especially for Grandad. For Theodore, it means gentle artwork with character and warmth.
And business should still feel human.
For brands, the same thinking becomes cinematic product content shaped around the product, audience and story — rather than generic template video.
See commercial workPersonalised videos, digital artwork and commercial content.
Make It About Them is a UK-based independent creative business producing personalised video gifts, digital artwork and bespoke commercial video. Our work ranges from children’s personalised birthday adventures and family messages to cinematic product advertising, social media video, promotional films and brand content.
Personalised birthday videos can include a child’s name, age, favourite colours, animals, hobbies and a message from the person ordering. We also create personalised video messages for family members and special occasions, giving customers an alternative to a traditional card or generic greeting.
Theodore is our original digital artwork collection: a gentle storybook-style teddy bear character shown in woodland, nature and everyday adventures. The artwork is available as individual digital pieces or as a complete collection for customers to enjoy and print at home.
For businesses and brands, Make It About Them creates bespoke AI-powered commercial video. Projects can include product commercials, ecommerce video, social media adverts, lifestyle and travel promotions, book trailers, launch content and other brief-led promotional films. Commercial work is quoted individually so the scope, style, duration and production needs can be considered properly before work starts.
Our approach combines creative direction, generative video workflows, shot planning, continuity, editing, sound and final delivery. Whether the project is a playful family gift or a polished brand advert, the aim is the same: create something that feels made for the person, product or audience it is intended for.
Built to grow.
The collection is starting with digital Theodore artwork and personalised video, with carefully selected print-on-demand products planned as the next step.